/blog · Fasih Malik · 18 March 2026
Three common AI mistakes we see UK SMBs make
Buying tools before identifying the problem; chasing accuracy when reliability matters more; outsourcing the AI part.
We see the same three mistakes again and again when SMBs try to adopt AI without help.
First: buying a tool before identifying the problem. Most ChatGPT Enterprise rollouts achieve nothing because nobody mapped the work first.
Second: chasing accuracy when reliability matters more. A 95% accurate AI that fails unpredictably is worse than a 90% accurate one that fails predictably with a clear handoff to a human.
Third: outsourcing the AI part. The agencies you trust to build websites are not the agencies you want to build production AI. The skill set is genuinely different.